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VU - Virtual University Online Video Lectures

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Auditing (1 videos, 2 subcategories)
ACC
Fundamentals of auditing (An introduction), Objective and General Principles Governing, Reasonable Assurance, Legal Consideration regarding Auditing Rights, Duties and Liabilities of Auditor,Liabilities of an Auditor, Books of Account & Financial...

Introduction to Business Finance, Business Organizations, Financial Markets and Financial Statements, Income Statement and Taxes, Financial Cash Flows and Cash Flow Statement, Financial Statement Analysis, Ratio Analysis, The Du Pont Identity, Using...

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Banking (1 videos, 3 subcategories)
BNK
Course Management, Legal System of Pakistan, Financial System & Banking, Financial Instruments &Banking Laws & Practices, Evolution of Banking, The Banks (Nationalization) Act, 1974, Banking Companies Ordinance, 1962, State Bank of Pakistan Act,...

Consumer Banking, Profit Boosters, Consumer, Consumer Rights & Protection, Key Issues in CB --- Consumers Perspective, Emerging Issues in Retail Banking, Structure of Bank Credit Risk --- An Overview, Consumer Lending Basics / Credit Scoring...

BNK604 (alt code = MGT604)

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Computer Science (1 videos, 36 subcategories)
CS
Introduction to Training Environment &Computing. Input.Input Devices.Output.Storage. Hardware,Software.Internet.Security.Computer Environment. System Properties. Desktop. Organizing Files.Introduction to Text Editing.Working with Text Editor.Closing...

Introduction to Computer. Evolution of Computing. The World Wide Web. Computer Systems. Building a Personal Computer.Developing and Hosting a Web Page. Microprocessor. Binary Numbers & Logic Operations.Lists and Tables. Computer Software.Operating...

Introduction of System programming, Means of I/O, Interrupt Mechanism, Use of ISRs for C Library functions,TSR Programs, Interval Timer, Peripheral Programmable Interface (PPI),Parallel Port Programming, Serial Communication, COM Ports, Real Time...

An overview & number systems, Number systems & codes, Logic gates, Digital circuits and operational characteristics, Boolean algebra and logic simplification, Karnaugh map & Boolean expression simplification, Comparator, Odd-Prime Number detector,...

Introduction, Abstraction & Inheritance, Introduction to Generalization & Specialization, Multiple Inheritance & Associations, Object-Oriented Modeling, Introduction to Objects and Classes, Constructors, Destructor, Accessor Functions & this...

Basic Computer Architecture, Intel iapx88 Architecture, Register Architecture, Addressing Modes, Address Wraparound Branching, Conditional Jumps, Unconditional Jump, Bit Manipulation, Multiplication Algorithm, Shifting and Rotations, Extended...

Languages, Kleen Closure, Recursive Definitions, Regular Expressions, Finite and Infinite languages, Regular Languages, NonRegular Languages, Finite Automata with output, Finite Automata and their languages, Transition Graphs, Nondeterminism,...

Introduction to Basic Database Concepts, Database Architecture, Database Planning, Conceptual Database Design, Logical Database Design, Transforming E-R Design to Relational one, Data Definition Languages, Data Manipulation Languages, Normalization...

Introduction, Goals and evolution, Cognitive framework and process, Human input-output channels, Computer devices, Design principles, Interaction framework and styles, HCI process and methodologies, Requirement, Evaluation, User, Information...

Operating Systems History and overview, Basic C Language Concepts, Windows Basics, Windows Creation and Message Handling, Architecture of Standard Win32 Application, User Interfaces, Window Classes, Graphics Device Interface, Painting and Drawing,...

Distinction between Computer Architecture, Organization and design, Levels of abstraction in digital design ,Perspectives of different people about computers, General operation of a stored program digital computer, The Fetch – Execute process,...

Analyzing the worst-case running time of an algorithm as a function of input size, solve recurrence relations, Basics of Divide and Conquer strategy, Understand the concepts of Dynamic programming, Understand the concepts of Greedy Algorithm,...

Introduction to Software Engineering and well engineered software, Introduction to software development, Introduction to software requirements, Levels and types of requirements Use case modeling, Documenting user requirements and use case modeling,...

Introduction to Java, Object Oriented Programming, Classes, Inheritance, Polymorphism, Collections, Exceptions, Streams, Abstract Classes and Interfaces, Graphical User Interface, Event Handling, Database Connectivity, Meta Data Graphics, Applets,...

Introduction, Information In Organizations, Organization and Information Requirement, Organizational structure, Business Environment, Information System, Component of System, Types of System Infrastructure, Online Analytical Processing, CBIS from...

Introduction and Historical Background, An introduction to SNOBOL, Ada Language , LISP Language , Prolog Language , Java Language, C# Language , PHP Language

Introduction, Network Models, Signals, Digital Transmission, Analog Transmission, Multiplexing, Transmission Media, Circuit Switching and Telephone Networks , High-Speed Digital Access, Error detection and Correction, Data Link control and...

Introduction, Network Models, Signals, Digital Transmission, Analog Transmission, Multiplexing, Transmission Media, Circuit Switching and Telephone Networks , High-Speed Digital Access, Error detection and Correction, Data Link control and...

Introduction, Single-user systems,Operating system components and services, Operating system structures, Process concept, Inter-process communication (IPC) and process synchronization, UNIX/Linux IPC tools and associated system calls, Use of FIFOs...

Introduction and overview to software development process, Software process models, Project Management Concepts, Function Point Analysis, Software Process and Project Metrics, Software Project Planning, Risk Analysis and Management, Project...

Passes of a Compiler. Lexical Analysis, Specification of Tokens, Recognition of Tokens, Top-down Parsing, Predictive Parsing, Recursive Descent Parsing, LL Parsing, LL Pasing Table Construction, Left Factoring, Bottom-up Parsing, Shift-Reduce...

Introduction to Artificial Intelligence, Problem Solving, Genetic Algorithms, Knowledge Representation and Reasoning, Expert Systems, Uncertainity (Introduction, Classical sets, Fuzzy sets, Fuzzy logic, Fuzzy inference system), Introduction to...

Introduction of System programming, Means of I/O, Interrupt Mechanism, Use of ISRs for C Library functions, TSR Programs, Interval Timer, Peripheral Programmable Interface (PPI), Parallel Port Programming, Serial Communication, COM Ports, Real Time...

Define Computer Networks, name uses of Computer Networks, and list the basic components of a Network system. Describe other pieces of hardware and software which make networks more efficient, faster, more secure, easier to use, able to transmit...

Introduction to Data Ware Housing, Normalization, De-Normalization, De-Normalization Techniques, Issues of De-Normalization, Online Analytical Processing (OLAP, Multidimensional OLAP (MOLAP, Relational OLAP (ROLAP, Dimensional Modeling (DM, Process...

Introduction to Project Management. Goals of Project management. Project Characteristics. Project Dimensions. Project Life Cycle. Software Development Lifecycle Models. Costs and Cost Management. Project vs. Program Management. Trade-Off Triangle....

CS701

Advanced Algorithms Analysis And Design, Fibonacci Sequences, Mathematical Models, Analysis Techniques, Solution To Recurrence With Distinct Roots, Algorithms Analysis Techniques, Time Complexity Of Algorithms,Relations Over Asymptotic Notations,...

The Major OS Issues, OS Structure, ELF Object File Format, Execution Of The Operating System, What Is In A Process Control Block, Zombies And The Concept Of Reaping, The Design Space For Threads, Fields In Task_Struct In Linux, Concurrency And...

The World’s First Operational Calculator, Detailed Discussion On The Computer Performance – The Key To Quantitative Design And Analysis, Producer-Server Model, Changing Definitions Of Computer Architecture, Instruction Set Encoding, DSP Media...

Software Requirements, Nfrs As Goals, Software Processes, RE Process - Inputs And Outputs, Variability Factors, Process And Process Improvement For Requirements Engineering, Components Of Requirements Elicitation, Specific Elicitation Techniques, An...

File Processing Systems, Resembling Setups, Responsibility Of Transparency, Legacy Data Models, First Three Normal Forms, Interface With Programming Languages, DDBMS Architecture, Global Schema Architecture, Correctness Rules For Fragmentation, PHF-...

Multiplexing, Protocol Machinery, Encapsulation, TCP Connections, Point-To-Point Links, ITU’s V.32 - 9.6 Kbps, Error Detection And Correction, Reliable Transmission, Sequence Number Space, Ethernet MAC – CSMA/CD, Hidden And Exposed Nodes,...

Wireless Networks (45 videos)
CS718

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Economics (1 videos, 4 subcategories)
ECO
Economics - ECO401 (45 videos)
Introduction to Economics, Normative economics and positive economics, Factors of production, Economic systems, Circular flow of goods and income, Micro vs. Macro Economics, Cost and Benefit Analysis, Opportunity cost and production possibility...

Markets and price, The basics of supply and demand, Consumer Behavior, Individual and Market Demand, Choice Under Uncertainty, Elasticity of supply and demand, Production, Theory of cost, Profit Maximization and Competitive Supply, The Analysis of...

Introduction, Principle of macroeconomics, Importance of macroeconomics, The supply and demand analysis , National Income Accounting, Closed Economy, Market clearing model, Components of Aggregate Demand, Money and inflation, Open economy, Issues in...

ECO404

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English (1 videos, 4 subcategories)
ENG
Introduction to Journalistic Writing, Qualities of Good Writer, The Process of Writing, All about Words, Dictionary a Writer’s Language Tool, Parts Of Speech, Basic Clause Patterns, Active and Passive, Modifiers and Sentence Types, Reported...

Reading and Dictionary, Pronunciation, Reading for Main Idea , References, Reading Skills, Reading and Vocabulary, Word Formation- Prefixes, Description, Locating Information, Word Forms, Understanding Reading, Making Inferences, Assessing the Text,...

Basics of Effective Communication, Forms of Written Communication, Letters, Report Writing, Proposals, Visual Aids Language Review, Format and Mechanics, Listening and interviewing skills, Review of the entire course content

Introduction to Communication, Flow of communication, Theories of Communication, The process of communication and misconceptions, Barriers in effective communication, Non-verbal communication, Traits of good communicators, Principles of business...

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Ethics (1 subcategories)
ETH
The nature of ethics, The division of the subject,Theories of the Moral Standard, The standard as Law, The standard as happiness, The standard as perfection, The individual and society,Rights and duties, Moral institutions, The duties, Moral...

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Finance (1 videos, 7 subcategories)
FIN
Framework for preparation and presentation of financial statements, Presentation of financial statements, Inventories, Revenue, Property Plant and Equipment (Tangible non-current Assets),Intangible Assets ,Leases, Income Taxes, Borrowing Costs,...

Introduction to accounting & accounting principles, Generally accepted accounting principles (GAAP), Accounting cycle/process, Rules of Debit and Credit, Steps in accounting cycle, Limitations of trial balance, Preparing financial statements,...

Introduction to subject & Comparison of Financial Statements, Time Value of Money, Discounted Cash Flow & Effective Annual Interest, Bond & Term Structure of Interest Rates, Common Stock Valuation (Dividend Models),Capital Budgeting, Methods of...

An Overview of Taxation, Basic Features of Income Tax, Statutory Definitions, Important Definitions,Determination of Legal Status of a Person, Scope of Income/Concept Heads of Income (Section 11),Residential Status & Taxation, Exercises on...

Introduction to Islamic financial system, Comparison of Islamic Economic system with capitalism and socialism, Riba, Its Prohibition and Classifications, Musharakah, Issues Relating to Musharakah, Mudarabah, Diminishing Musharakah, Applications of...

credit introduction, credit history, credit rating, management of credit risk, credit administration, credit measurement, credit monitoring process, credit risk environment, credit exposures, credit approval process, review and exposure management,...

The Concept of Investing, The Marketplace, Bond Fundamentals, Common Stock, Market Mechanics, Fundamental Stock Analysis, Beyond Fundamental Analysis, Indirect Investing, Market Efficiency, Gathering Investment Information, Market Indexes,...

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Human Resource Management (1 videos, 6 subcategories)
HRM
Human Relations, Culture and Personality, Personality and Stress, Perception and Individual Behaviour, Perception and Group Behavior, Attitude and Behaviour, Personal Motivation and Achievement, Solving Problems Skillfully, Creativity in Problem...

HRM623 (alt. code=MGMT623)

HRM624: Conflict management 03 Credit Hours Course Content: Introduction to conflict, Dispute resolution. Preconceptions about conflict, Conflict diagnosis, Recurrent themes in conflict diagnosis, Describing the conflict, Sources and causes of...

Change Management (45 videos)
HRM625 (alt. code=MGMT625)

Human development and human resource development, Dimensions and targets of development, Understanding group Behavior, Emotional facet, Human development index, relations and performance, Diversity in personality, learning and perception, Attitudes,...

HRM628 (alt. code=MGMT628)

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International Relations (1 videos, 1 subcategories)
PSC
PSC201

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Islamiat (1 videos, 1 subcategories)
ISL
Faith. Taqwa (Fear of Allah).Obedience of God. Obedience of Prophets and executive authority. Sincerity (IKHLAAS). Morality of the Prophet (S.A.W). Practical Law (Ibadat). Islamic Practices . Knowledge and its Islamic concept. Knowledge and its...

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Information Technology (1 videos, 3 subcategories)
IT000

Testing (0 videos)
IT00001

E-Commerce - IT430 (45 videos)
Introduction to E-Commerce and its types, Internet and WWW Basics, Internet standards and protocols, IP addressing, Data communication on internet, Domain name system. Networking devices, Role of ISP’s on Internet. Markup languages and the Web,...

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Mass Communication (1 videos, 21 subcategories)
MCM
What's communication? Elements of communication, Forms & Types of communication, Importance of communication, Process of communication, Models of communication, What's message? Characteristics of message ,Effects of communication, Communication and...

Communication, Levels of Communication, Interpersonal Communication, Communication in the Organization, Communication Destination, Listening, Improving your Listening Skills, Nonverbal Communication, Barriers to Communication, Overcoming...

Evolution of mass media, Print media in the sub-continent, Mass media after independence & ayub khan’s era, Role of Pakistani mass media in Ayub Khan’s era, Changes in mass media in Ayub’s era and its impacts, Role of mass media in general...

Introduction to journalistic writings, Why writing skills are viewed as crucial, Writer as a communicator,Difference between speaking and writing, Qualities and the concerns of a good writer, Qualities of good writing, Principles of effective and...

An Introduction to News, News and journalism, Categories of News, Components of news, News values, Elements of News, News Sources, Reporting, Types of reporting, Professional and ethical standards, Interviewing, Lead Journalistic Style Winning...

Introduction & Brief History ,How Does PR Work, Publics of PR, Planning, Public Relations Programmes, Medias of PR, Press Relations in PR, Special Uses of Public Relations, Budgeting in PR, Public Relations Problems, Methods of Communication, PR in...

The unique nature of Pakistani nation-state, Pakistan the first 11 year 1947-1958, From new hopes to shattered dreams: 1958-1971, Renewing Pakistan: 1971-2005, The constitution of Pakistan, The political system of Pakistan, The election commission...

History of Broadcast, Classification of Programs, Current Affairs Programs, Types of Outdoor Broadcasting, Curtain Raiser, Radio Feature, Musical Programs of Radio, Radio Documentary, Disc Jockey, Voice in Broadcasting, Noise, Studio, Radio Drama,...

Difference between DC, DSC, DJ, The Meanings of Development, Approaches to Development Communication, The Concept and Practice of Development Journalism, Models of communication, Evolution of Development Support Communication, Factors for successful...

Introduction to Advertising, Advertising and Society, Strengths and Weaknesses of Advertising, Ethics in Advertising, Advertising Department, Advertising Agency, Selecting an ad agency, Advertising agencies in Pakistan, Kinds of Advertising, Media...

Defining communication, Paradigms, What is a theory, Kinds of problems theory addresses, Communication processes, Concept of Mass Communication, Normative theories, Authoritarian theory, Libertarian theory, Civic or public journalism, Limitations of...

Importance of languages, Sources of material, Internet usage in feature writing, What makes a good feature, Demands of a feature, Conducting and writing of interviews, Writing novelty intros, Structure of features, Selection of pictures,...

Creativity and Idea generation for TV, Pre-requisites of a creative producer, Refining an idea for production, Concept Development, Research and reviews, Script writing, Pre-production phase, Selection of required, Content/talent, Program planning,...

Creativity and Idea generation for TV, Pre-requisites of a creative producer, Refining an idea for production, Concept Development, Research and reviews, Script writing, Pre-production phase, Selection of required, Content/talent, Program planning,...

Introduction to Online Journalism, Distinguishing characteristics of online journalism, Online Journalism vs. Traditional media, Introduction to Online advertising, Online advertising: Types and Advantages/Disadvantages, Internet as tool for...

Brief survey of origin and development of press in Europe and America Sub continent pre- partition, History and development of radio in the world UK -BBC, ( Europe) USA - Voice of America, etc. (America) Sub-continent -All India Radio and Radio...

Introduction to Community Journalism, Role of Journalism in society, Media ---the mirror of the society, Responsibilities of media, Public listening in community journalism, Identifying community problems, Relationship between community, journalist...

Evolution of print journalism, Print Journalism in Foreign Countries, Print Journalism in sub continent, Development in magazine journalism, History of magazine journalism, Factors Influencing Magazine, Journalism, Magazines, Types of magazines,...

Introduction, Mass Media, Management, Media Strategy, Steps of Media Strategy, Alternative media, Advertising, Types of Advertising, The function of media management in Advertising, Media Ethics, Areas of media ethics, Context of media ethics, Media...

The historical context of international communication, Communication and empire, Advent of the popular media, The cold war-from communist propaganda to capitalist persuasion, International communication and development, Approaches to theorizing...

Need of laws and code of ethics to regulate media, Code of ethics for journalists and other media professionals, Media Ethics Islamic and Western perspective, western code of Ethics, Absolute vs. Responsible Freedom, Ethics in Public relation,...

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Management (1 videos, 8 subcategories)
MGMT
MGMT510 (alt. code=MGT510)

Human Relations, Culture and Personality, Personality and Stress, Perception and Individual Behaviour, Perception and Group Behavior, Attitude and Behaviour, Personal Motivation and Achievement, Solving Problems Skillfully, Creativity in Problem...

Concept of Organization, Organization as a system, Concept of leadership, Trait Theories, Behavioral Theories, Situational Theory, Contingency Theories, Charismatic Leadership, Transactional Leadership, Personality, Becoming a leader, Power,...

COURSE ORIENTATION, BENEFITS AND SIGNIFICANCE OF CHANGE MANAGEMENT, KURT LEWIN MODEL ASSUMPTIONS AND IMPLICATIONS, IMPLICATIONS OF KURT LEWIN MODEL, SOME BASIC CONCEPTS AND DEFINITIONS, TRANSACTIONAL VS TRANSFORMATIONAL LEADERSHIP, THEORIES OF...

• Introduction to Project Management • Definitions and Nature of Projects • Concepts of Project Management • Project Management Methodologies and Organizational Structures • Project Life Cycles The Project Manager • Project Conception...

The Challenge for Organizations, OD: A Unique Change Strategy, What an “ideal” effective, healthy organization would look like? The Evolution of OD, The Organization Culture, The Nature of Planned Change, Action Research Model, General Model of...

Overview of Crisis Management, Definitions, abbreviations and dimensions of Crisis Management, Difference between Conflict and Crisis, Levels, Types and Causes of Crises, System, Concept/ Types of System, Analysis, Decision, What affects Decision...

Introduction to Knowledge Management, Dynamics and interconnected nature of 21st century globe, Forces effecting future, Managerial consideration for 21st century, Knowledge workers and responses to environmental changes, Knowledge and evolution of...

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Management (1 videos, 21 subcategories)
MGT
Basic concepts of accounting, Record keeping and some basic concepts, Systems of Accounting and some basic terminologies, Single and double entry record keeping, Classification of accounts, Basic books of accounts, Introduction to Financial...

Introduction, Evolution of Public Administration, Classical School of Thoughts, Human Relations Schools, Power And Politics, History of Public Administration, Civil Service, Civil Service Reforms, 1973 Constitution of Pakistan, Structure of...

Introduction to Financial Management, Objectives of Financial Management, Analysis of Financial Statements, Time Value of Money, Financial Forecasting and Financial Planning, Present Value and Discounting, Annuities and perpetuities, Capital...

Introduction to Business, Nature and Scope of Business, Objectives of Business, trade commerce & industry, Organizational Boundaries & Environment, Types of Business Organizations, What is a "Meeting", Kinds of Company’s Meeting, Winding up of...

Simple Marketing System, Core Marketing Concepts, Marketing Functions & Customer Relationship Management (CRM), Marketing Historical Prospective Changes in Consumer Behavior, Key Marketing Philosophies, Marketing Challenges in 21 Century, Porter’s...

This course include introduction of different business entities, formation and meetings of companies, relationship between companies, legal documents of Companies, share capital of companies, Preparation, Presentation and Disclosure requirements of...

Introduction, Financial Statements, Costing of Material, Costing of Labor, Costing of Factory overhead, Job order costing, Process Costing, Valuation of Joint and By product, Marginal and Absorption Costing, Cost Volume Profit Analysis, Budgeting,...

Five parts of Financial System, Money, Financial intermediaries, financial institutions, financial Instruments, central Bank, Core principal of Money and Banking, Money, kinds of money, characteristics of money, Future of money, value of money,...

Introduction to HRM, Essentials of Management, Organization and components of Organization, People and Their Behavior, Individual Vs. Group Behavior, Personnel management to human resource management . Human Resource Management in changing...

Course Contents Of “Organizational Behavior -MGT502” Topics Covered: 1. Introduction to Organizational Behavior 2. Organizations: The Important Component 3.Understanding The Basics of Human Behavior 4.Individual Differences: Abilities and...

Historical overview of Management, Importance of Management in Daily Life Management & Managers, Managerial Tasks & Roles in Organizations, Managerial Functions, I.E. POLCA, Management Process, Challenges for Managers, Managerial Levels & Skills,...

Introduction to Organization Theory and Design, Current Challenges, Organization as a system, Types of Systems, Organizational Configuration, Dimensions of Organization Design, Introduction to Organization, Organization Design, Structural Dimension,...

Overview of Quality Management, Professional Managerial Era (1950), Themes Of The New Paradigm, Total Quality Management And Global Competitive Advantage, The Concept Of Customer Value, Why Focus on Quality? Total Quality Management, Total...

Introduction to The Field of International Business, Modes of International Business, An Overview of International Business, Globalization, National Differences in Political Economy, Differences in Culture, International Trade Theory, The Political...

History, definition and regional concepts of SMEs, The Regional Concept of SMEs, The Role of Entrepreneurship in SMEs, Kinds o Entrepreneurs, Their Role and Functions in an Enterprise, Small Entrepreneurs in Pakistan and Role of SMEs in Global and...

The nature and importance of entrepreneurship, the entrepreneurial decision process, Types of start-ups, Entrepreneurial process, Managerial versus entrepreneurial decision making, Corporate versus entrepreneurial culture, Intrapreneurial leadership...

The Nature of Strategic Management, Key terms of strategic management, Internal factors & long term goals, Benefits of Strategic Management, Comprehensive strategic model, Characteristics of Mission Statement, External Assessment, Key External...

Financial Environment, Types of Financial Institution, Role of Central Bank, Policy Instruments, Balance of trade, State Bank of Pakistan, State bank of Pakistan – various departments, Major drivers of financial industry, International financial...

Introduction, Theory of Ethical Relativism , Moral Developments and Moral Reasoning, Moral Reasoning, Moral Responsibility and Blame, Utilitarianism Universalizability & Reversibility, Egalitarians’ View, John Rawls' Theory of Justice, The Ethics...

Scope of Law and Legal System of Pakistan, Law of Contract (Contract Act, 1872): Essentials of a valid contract, Kinds of contract, Void agreements, Performance of a contract, Discharge of a contract, Breach of a contract and remedies for breach,...

Introduction to Production and Production, Operations Management, Meanings of Competitiveness, Strategy and Productivity, Distinctive Competencies, Productivity, The Decision Process, Forecasting, Time Series Forecasts, Product and Service Design,...

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Marketing (1 videos, 6 subcategories)
MKT
Benchmark of Marketing, Customer Experience Management, Marketing Orientation, Influence of Marketing Environment on marketing decisions, Marketing Decisions, Marketing Plan, Strategic Marketing Planning, Product, Product Life Cycle (PLC), New...

• Introduction and Overview • Purposes of CRM • Customer Service Facilitation • History of customer services • Customer Complaints and its Handling • Implementation of CRM • How to construct CRM program? • Improving Customer...

Introduction to Marketing Research, Selection of Marketing Research Supplier, Defining marketing research problem and developing an approach, Searching secondary data and their citation, Research Design and its classification, Exploratory Research...

Introduction to Advertising, Advertising and Society, Marketing Tools, Role and Functions of Advertising, Advertising Planning, Positioning, Advertising Message, Advertising Budget, Advertising Reach, Pre – Placement Evaluation, Working of...

Understanding brands - introduction, Brand manifestations/ fundamentals, Brand challenges, Strategic brand management, Brand vision, Building brand vision, Brand picture, Brand persona, Brand contract, Brand based customer model, Positioning,...

Topics Covered 1. Overview of International Marketing 2. International Marketing Process 3. Engaging in International Markets 4. International Trade & investment Theories 5. International Marketing Information Requirements 6. Foreign National...

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Mathematics (1 videos, 9 subcategories)
MTH
Logic , Truth Table , Logic Equivalence, Laws of the Algebra of Propositions, Translating Word Statements to Symbolic Notation & Vice Versa, Bi-Conditional Statements and their Equivalence, Arguments, Valid and In Valid arguments, Sets, Venn Diagram...

Absolute value ,Coordinates plane and graphs , Distance; Circles, Quadratic Equations, Limits, Continuity, Differentiation, Tangent Lines, Rates of Change, The Derivative, Derivatives of Trigonometric Functions Maximum and Minimum Values of...

Logic, Sets & Operations on sets, Relations & Their Properties, Functions, Sequences & Series, Recurrence Relations, Mathematical Induction, Loop Invariants, Loop Invariants, Combinatorics, Probability, Graphs and Trees.

Introduction to three dimensional geometry. Limits, continuity and Partial Derivatives of Multivariable Function. Vectors. Directional derivative. Tangent Planes and Normal Lines to the Surfaces. Maxima And Minima of Functions of two variables....

Perform arithmetic operations. Simple and compound interest. Perform basic calculations of the percentages, averages, commission, brokerage and discount. Solve linear equations in one variable, Matrices, Mathematics of Merchandising, Break-even...

Separable Equations, Homogeneous Differential Equations, Exact Differential Equations, Integrating Factor Technique, First Order Linear Equation, Bernoulli Equations, Applications of First Order Differential Equations, Radioactive Decay,...

Systems of Linear Equations, Row Reduction and Echelon Forms ,Vector Equations, The Matrix Equation, Solution Sets of Linear Systems, Linear Independence, Linear Transformations, The Matrix of a Linear Transformation, Matrix Algebra, Iterative...

An Overview and Back Ground, OR Process, OR techniques and Applications, Networks, Inventory Control Models, Linear Programming, Duality Analysis, Transportation Problems, Assignments Problems, Queuing Theory, Replacement Models, Dynamic...

Number systems, Errors in computation, Methods of solving non-linear equations, Solution of linear system of equations and matrix inversion, Eigen value problems, power method, Jacobi’s method, Different techniques of interpolation, Numerical...

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Pakistan Studies (1 videos, 1 subcategories)
PAK
Ideology of Pakistan, Ideology of Pakistan in the Light of Statements of QUAID-I-AZAM and ALLAMA IQBAL, The Aligarh Movement, Sir Syed Ahmad Khan and His Contributions, MAJOR POLITICAL DEVELOPMENTS 1857-1918, The Khilafat Movement, Muslim Politics...

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Physics (1 videos, 2 subcategories)
PHY
Physics - PHY101 (45 videos)
Introduction to Physics, Kinematics Force and Newton’s Laws, Application of Newton’s Laws, Work and Energy, Conservation of Energy, Momentum, Collisions, Rotational Kinematics, Physics of Many Particles, Angular momentum, Equilibrium of Rigid...

System of unitsOhm’s law Resistance Types of circuits Resistors-inductors-capacitors and their series parallel combinations,Current,divider and voltage divider,Current and voltage sources,Kirchhoff's Laws,Nodal analysis ,Loop or Mesh...

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Psychology (1 videos, 22 subcategories)
PSY
Introduction to Psychology, Historical Roots of Modern Psychology, Schools of Thought, Perspective/Model/Approach, Psychodynamic Approach/ Model, Behavioral Approach, The Humanistic Approach and the Cognitive Approach, Research Methods in...

Introduction to forensic Psychology, Pros and cons of a career in Forensic psychology, Forensic psychology and police, Issues of police like use of Excessive force and corruption, PSTR (post shooting traumatic Response), Investigative psychology,...

Mental health today: a quick look of the picture, the skills & activities of a clinical psychologist, how a clinical psychologist thinks, historical overview of clinical psychology, how clinical psychologists became involved in treatment, models of...

Historical roots of experimental psychology, Emergence of experimental psychology, what is experimental psychology? Sensation and perception, Psychophysics, Learning, Classical conditioning, Operant conditioning, Memory, Forgetting, Reasoning and...

Introduction to social psychology, Research process, Designs and methods, The self, Person perception, Attribution, Attribution errors, Social cognition, Attitudes, Attitude formation, Attitude and behavior, Attitude change, Prejudice and...

Introduction to abnormal psyvhology, What is Abnormal Behavior, Psychopathology in Historical Context, Research Methods, Quantitative research designs and Data collection methods, Research Ethics, Causes of abnormal behavior, Causes of...

The nature of personality theory, Personality measurement, Main perspectives, Sigmund Freud: a psychoanalytic theory of personality., Theory of Carl Jung (analytical psychology), Alfred Adler (individual psychology), Karen Horney, Erik Eriksson,...

Introduction, Methods of educational psychology, Systems and schools of psychology & their bearing on education, Cognitive development, Personal, Social & Emotional development, Individual Differences, Habit formation, Psychology of Motivation,...

Introduction to sport psychology, Confidence in Sport, Selecting Self-Talk Statements, Goal Perspective Theory, The Attributional Model, Internal/External Attributions, Developing Intrinsic Motivation in Sport, Goal Setting in Sport, Principles of...

Introduction to Health Psychology, Health related Careers, The Function of Nervous System, Function of Endocrine Glands, Digestive and Renal Systems ,Respiratory System, Blood Composition, Soldiers of the Immune System, The Phenomenon of Stress,...

Positive psychology, Introduction,Perspectives on positive psychology, Classification and measures of human strengths, Positive outcomes,Positive Emotions, Happiness and subjective wellbeing,Determinants Of Subjective Well-Being, Emotion Focused...

Introduction, Ancient Philosophy/Psychology in the Sub Continent, Greek Thinkers, Psychology in the 5th to 12thCentury, Renaissance Associationists, Associationists & French Revolution, German Contribution, Industrial Revolution & Russian...

Introduction to Cognitive Psychology,The information processing approach,Cognitive neuro-psychology Information processing in visual cells,Visual sensory memory experiments (continued),Attention,Capacity models,Multimode...

Definition and Nature of Developmental Psychology,Difficulties in Study of Developmental Psychology,Prenatal Development, Birth and Neonatal Period, Infancy, Early Childhood, Middle Childhood, Adolescence, Early Adulthood, Middle Adulthood, Late...

Introduction to Organizational Psychology, Methodologies of Data Collection, Globalization, Defining the Culture, What is Diversity? Ethics, Nature of Organizations, Organizational Culture, Changing Organizational Culture, Reward Systems: Pay,...

What is Environmental Psychology?, Common assumptions of environmental psychology, Theories in Environmental Psychology, Arousal Theories, Stimulus Load, Behavioral Constraint, and Adaptation Level Theories, Environmental Stress Theories (...

Introduction and Historical Background of gender issues in Psychology, Historical Background: Feminist & Women’s Suffrage Movement, Gender-related research, Research methods for gender issues, Biological differences between genders, Theories of...

Introduction to Consumer Psychology, Implementing Marketing Concept, Marketing Mix, Customer Value, satisfaction and retention, Consumer Decision making, Consumer Research , Steps in Consumer Research, Quantitative research designs and Data...

Introduction to cross cultural psychology, Methodology of cross cultural research, Cultural factors in complex decision making, The psychology of morality, Subjective well-being across cultures, Cultural perspectives on the interactions between...

Introduction, Brief Historical Review, Sub Specializations within the Behavioral Neurosciences, Research in Behavioral Neurosciences, Evolutionary and Genetic Basis of Behavior, Genes and Experience, Research Methods and Techniques of Assessment of...

Introduction to Psychological Testing, History of Psychological Testing, Test Construction, Item Analysis, Reliability, Validity, Norms, Response Bias, Intelligence and Theories of Intelligence, Intelligence Tests, Test Bias and Testing Special...

Introduction, Historical Background, Goals & Activities of Counseling, Ethical & Legal issues in Counseling, Effective Counselor, Counseling Skills, Listening & Understanding Skills Influencing skills, Focusing & challenging skills, Counseling...

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Sociology (1 videos, 2 subcategories)
SOC
The Origins of Sociology, The Sociological Perspective, Theoretical Paradigms, Sociology as Science, Steps in Sociological Investigation, Social Interaction, Social Groups, Formal Organizations, Culture, Socialization: Human Development,...

What is Anthropology? The Concept of Culture and the Application of Cultural Anthropology, Major Theories in Cultural Anthropology, Growth of Anthropological Theory, Methods in Cultural Anthropology, Comparative Study of Production, Distribution and...

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Statistics (1 videos, 2 subcategories)
STA
Course Contents published by HEC: Introduction to Statistics, Descriptive Statistics, Statistics in decision making, Graphical representation of Data Stem-and Leaf plot, Box-Cox plots, Measures of central tendencies and dispersion, Moments of...

Introduction, Definition and Value of Research, Scientific Methods of Research and its Special Features, Classification of Research, How to select a topic for research? Theory and Research, Concepts, Variables and types of variables, Hypothesis...

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VU (2 videos)
Virtual University